Blue Ocean Strategy, Expanded Edition
Score: 3.5
From 23 Ratings

Blue Ocean Strategy, Expanded Edition


  • Author: W. Chan Kim & Renée A. Mauborgne
  • Release Date : 2014-01-20
  • Genre: Business & Personal Finance
  • File Size: 7063854 Bytes


OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful s...

Blue Ocean Strategy  Expanded Edition
Score: 3.5
From 3 Ratings

Blue Ocean Strategy Expanded Edition


  • Author : W. Chan Kim
  • Publisher : Harvard Business Review Press
  • Release Date : 2015-01-20
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781625274496


Blue Ocean Strategy Expanded Edition Book Description :

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential....

Blue Ocean Shift
Score: 5
From 3 Ratings

Blue Ocean Shift


  • Author : W. Chan Kim
  • Publisher : Hachette Books
  • Release Date : 2017-09-26
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780316314053


Blue Ocean Shift Book Description :

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your...

Blue Ocean Leadership  Harvard Business Review Classics

Blue Ocean Leadership Harvard Business Review Classics


  • Author : W. Chan Kim
  • Publisher : Harvard Business Review Press
  • Release Date : 2017-05-30
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781633692657


Blue Ocean Leadership Harvard Business Review Classics Book Description :

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could ...

Blue Ocean Strategy
Score: 3.5
From 19 Ratings

Blue Ocean Strategy


  • Author : W. Chan Kim
  • Publisher : Harvard Business Press
  • Release Date : 2005
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781591396192


Blue Ocean Strategy Book Description :

Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential....

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy


  • Author : Instaread
  • Publisher : Instaread
  • Release Date : 2016-08-15
  • Genre: Study Aids
  • Pages :
  • ISBN 10 : 9781683784500


Summary of Blue Ocean Strategy Book Description :

Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new valu...

The Invincible Company

The Invincible Company


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2020-04-06
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781119523987


The Invincible Company Book Description :

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to crea...

Testing Business Ideas

Testing Business Ideas


  • Author : David J. Bland
  • Publisher : John Wiley & Sons
  • Release Date : 2019-11-06
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781119551423


Testing Business Ideas Book Description :

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4...

Blue Ocean Classics

Blue Ocean Classics


  • Author : W. Chan Kim
  • Publisher : Harvard Business Press
  • Release Date : 2019-07-16
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781633697386


Blue Ocean Classics Book Description :

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue O...

The W  Chan Kim and Ren  e Mauborgne Blue Ocean Strategy Reader

The W Chan Kim and Ren e Mauborgne Blue Ocean Strategy Reader


  • Author : W. Chan Kim
  • Publisher : Harvard Business Review Press
  • Release Date : 2017-01-24
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781633692756


The W Chan Kim and Ren e Mauborgne Blue Ocean Strategy Reader Book Description :

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—too...