- Author: Kevin Budelmann, Yang Kim & Curt Wozniak
- Release Date : 2012-08-15
- Genre: Design
- File Size: 406608507 Bytes
“A model of clarity in a field that rarely has any.” –Ralph Caplan, design consultant and writer “One of the best books I've seen on creating brand identity: harnessing the power of color, shape, pattern, and other design components to create visual symbols for brands.” –Candace Matthews, Chief Marketing Officer, Amway “Among a sea of brand identity literature, Brand Identity Essentials stands out through its organization, creativity, and practical explanations of design principles. Great for professionals, students, visual junkies, and brand managers.” –Brandchannel.com Brands are ideas, perceptions, promises. As such, they can reflect human needs to a depth that products, services, or even the organizations offering them cannot. T...