Brand Identity Essentials


  • Author: Kevin Budelmann, Yang Kim & Curt Wozniak
  • Release Date : 2012-08-15
  • Genre: Design
  • File Size: 406608507 Bytes


“A model of clarity in a field that rarely has any.” –Ralph Caplan, design consultant and writer “One of the best books I've seen on creating brand identity: harnessing the power of color, shape, pattern, and other design components to create visual symbols for brands.” –Candace Matthews, Chief Marketing Officer, Amway “Among a sea of brand identity literature, Brand Identity Essentials stands out through its organization, creativity, and practical explanations of design principles. Great for professionals, students, visual junkies, and brand managers.” –Brandchannel.com Brands are ideas, perceptions, promises. As such, they can reflect human needs to a depth that products, services, or even the organizations offering them cannot. T...

Brand Management In A Week


  • Author: Paul Hitchens & Julia Hitchens
  • Release Date : 2014-04-27
  • Genre: Economics
  • File Size: 2407630 Bytes


Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to impl...

Designing Brand Identity

Designing Brand Identity


  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release Date : 2012-10-11
  • Genre: Design
  • Pages :
  • ISBN 10 : 9781118418741


Designing Brand Identity Book Description :

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best ...

Designing Brand Identity
Score: 1
From 1 Ratings

Designing Brand Identity


  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release Date : 2017-10-16
  • Genre: Architecture
  • Pages :
  • ISBN 10 : 9781118980828


Designing Brand Identity Book Description :

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion...

Designing Brand Identity

Designing Brand Identity


  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release Date : 2006-03-10
  • Genre: Design
  • Pages :
  • ISBN 10 : 0471746843


Designing Brand Identity Book Description :

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Coope...

Creating a Brand Identity  A Guide for Designers

Creating a Brand Identity A Guide for Designers


  • Author : Catharine Slade-Brooking
  • Publisher : Laurence King Publishing
  • Release Date : 2016-01-26
  • Genre: Design
  • Pages :
  • ISBN 10 : 1780675623


Creating a Brand Identity A Guide for Designers Book Description :

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging...

Designing the Brand Identity in Retail Spaces

Designing the Brand Identity in Retail Spaces


  • Author : Martin M. Pegler
  • Publisher : Bloomsbury Publishing
  • Release Date : 2015-01-29
  • Genre: Architecture
  • Pages :
  • ISBN 10 : 9781628923926


Designing the Brand Identity in Retail Spaces Book Description :

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is ...

Designing Corporate Identity

Designing Corporate Identity


  • Author : Pat Matson Knapp
  • Publisher : Rockport Publishers
  • Release Date : 2001
  • Genre: Design
  • Pages :
  • ISBN 10 : 1564967972


Designing Corporate Identity Book Description :

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns....

Brand Identity Essentials

Brand Identity Essentials


  • Author : Kevin Budelmann
  • Publisher :
  • Release Date : 2010
  • Genre: ANTIQUES & COLLECTIBLES
  • Pages :
  • ISBN 10 : 9781610580687


Brand Identity Essentials Book Description :

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal ...

Identity Designed
Score: 5
From 1 Ratings

Identity Designed


  • Author : David Airey
  • Publisher : Rockport Publishers
  • Release Date : 2019-01-22
  • Genre: Design
  • Pages :
  • ISBN 10 : 9781631595943


Identity Designed Book Description :

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developi...

Logo Design Love
Score: 5
From 1 Ratings

Logo Design Love


  • Author : David Airey
  • Publisher : Peachpit Press
  • Release Date : 2014-08-18
  • Genre: Art
  • Pages :
  • ISBN 10 : 9780133812794


Logo Design Love Book Description :

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own su...

Designing Brand Identity A Complete Guide   2020 Edition

Designing Brand Identity A Complete Guide 2020 Edition


  • Author : Gerardus Blokdyk
  • Publisher : 5starcooks
  • Release Date : 2020-01-18
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 1867307162


Designing Brand Identity A Complete Guide 2020 Edition Book Description :

What are brand strengths in creating brand loyalty? How distinctively is the brand identified with the brand association? Does the distributor know how to access and use the Multimedia Gallery? Do staff have the necessary skills to collect, analyze, and report data? How are visual and verbal effects manifested in consumer memory for brand elements? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex en...