Made to Stick
Score: 4
From 2,359 Ratings

Made to Stick


  • Author : Chip Heath
  • Publisher : Random House
  • Release Date : 2007-01-02
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781588365965


Made to Stick Book Description :

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity...

Switch
Score: 4
From 43 Ratings

Switch


  • Author : Chip Heath
  • Publisher : Currency
  • Release Date : 2010-02-16
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 030759016X


Switch Book Description :

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and man...

Made to Stick
Score: 4
From 36 Ratings

Made to Stick


  • Author : Chip Heath
  • Publisher : Random House
  • Release Date : 2008-09-04
  • Genre: Self-Help
  • Pages :
  • ISBN 10 : 9781407008240


Made to Stick Book Description :

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie...

Make It Stick
Score: 4
From 6 Ratings

Make It Stick


  • Author : Peter C. Brown
  • Publisher : Harvard University Press
  • Release Date : 2014-04-14
  • Genre: Education
  • Pages :
  • ISBN 10 : 9780674729018


Make It Stick Book Description :

Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning....

How To Write A Good Advertisement  A Short Course In Copywriting

How To Write A Good Advertisement A Short Course In Copywriting


  • Author : Victor O. Schwab
  • Publisher : Pickle Partners Publishing
  • Release Date : 2016-01-18
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781786257987


How To Write A Good Advertisement A Short Course In Copywriting Book Description :

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywri...

Atomic Habits
Score: 4
From 17 Ratings

Atomic Habits


  • Author : James Clear
  • Publisher : Penguin
  • Release Date : 2018-10-16
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780735211308


Atomic Habits Book Description :

The #1 New York Times bestseller. Over 1 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system t...

Decisive
Score: 4.5
From 5 Ratings

Decisive


  • Author : Chip Heath
  • Publisher : Random House Canada
  • Release Date : 2013-03-26
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780307361141


Decisive Book Description :

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing ...

The Power of Moments

The Power of Moments


  • Author : Chip Heath
  • Publisher : Simon and Schuster
  • Release Date : 2017-10-03
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781501147760


The Power of Moments Book Description :

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating...

Contagious
Score: 3.5
From 18 Ratings

Contagious


  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2016-05-03
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781451686586


Contagious Book Description :

Upper Saddle River, N.J. : Creative Homeowner,...

Made to Stick  a BookCaps Study Guide

Made to Stick a BookCaps Study Guide


  • Author : BookCaps Study Guides Staff
  • Publisher : BookCaps Study Guides
  • Release Date : 2012-10-02
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781621074083


Made to Stick a BookCaps Study Guide Book Description :

Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month....