Score: 4
From 91 Ratings

Made to Stick


  • Author: Chip Heath & Dan Heath
  • Release Date : 2007-01-02
  • Genre: Business & Personal Finance
  • File Size: 3052373 Bytes


NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”  In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, a...

Made to Stick


  • Author: Instant-Summary
  • Release Date : 2020-01-30
  • Genre: Study Aids
  • File Size: 1923874 Bytes


Made to Stick: Why Some Ideas Survive and Others Die - A Complete Summary “Made to Stick” is a book written by two authors: Chip and Dan Heath. In this book, the two authors write about the importance of a message, and what each person can do in order for the message to be remembered and to “stick.”  Every person has a message that they want to share with others. However, only some of those shared messaged actually stick to people. What are the reasons for that and what can a person can do in order to improve the ability of spreading and sticking their message to other people is what this book is talking about. “Made to Stick” is divided into several chapters. Each chapter talks about one of the smaller parts of the whole. What doe...

Made to Stick
Score: 4
From 2,359 Ratings

Made to Stick


  • Author : Chip Heath
  • Publisher : Random House
  • Release Date : 2007-01-02
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781588365965


Made to Stick Book Description :

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity...

Made to Stick  Epilogue
Score: 4
From 2,421 Ratings

Made to Stick Epilogue


  • Author : Dan Heath
  • Publisher : Random House
  • Release Date : 2008-02-11
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781588367471


Made to Stick Epilogue Book Description :

Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick....

Summary of Made to Stick

Summary of Made to Stick


  • Author : Readtrepreneur Publishing
  • Publisher :
  • Release Date : 2019-05-24
  • Genre: Study Aids
  • Pages :
  • ISBN 10 : 1646151534


Summary of Made to Stick Book Description :

Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward! Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have success. In order for an idea to "stick", it must be creative and practical but also attractive for your audience. If they don't catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must master and through this in-depth guide about "stick mess...

Switch
Score: 4
From 43 Ratings

Switch


  • Author : Chip Heath
  • Publisher : Currency
  • Release Date : 2010-02-16
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 030759016X


Switch Book Description :

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and man...

Decisive
Score: 4.5
From 5 Ratings

Decisive


  • Author : Chip Heath
  • Publisher : Random House Canada
  • Release Date : 2013-03-26
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780307361141


Decisive Book Description :

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing ...

Make It Stick
Score: 4
From 6 Ratings

Make It Stick


  • Author : Peter C. Brown
  • Publisher : Harvard University Press
  • Release Date : 2014-04-14
  • Genre: Education
  • Pages :
  • ISBN 10 : 9780674729018


Make It Stick Book Description :

Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning....

Upstream

Upstream


  • Author : Dan Heath
  • Publisher : Simon and Schuster
  • Release Date : 2020-03-03
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781982134747


Upstream Book Description :

New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—incl...

The Power of Moments

The Power of Moments


  • Author : Chip Heath
  • Publisher : Simon and Schuster
  • Release Date : 2017-10-03
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781501147760


The Power of Moments Book Description :

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating...

Made to Stick Summary

Made to Stick Summary


  • Author : Createspace Independent Pub
  • Publisher :
  • Release Date : 2018-03-07
  • Genre:
  • Pages :
  • ISBN 10 : 1986122905


Made to Stick Summary Book Description :

Made to Stick by Chip Heath and Dan Heath | Book Summary | Readtrepreneur (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link: http://amzn.to/2BoKnxn) Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward! Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have success. In order for an idea to "stick", it must be creative and practical but also attractive for your audience. If they don't catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must m...

A More Beautiful Question
Score: 3
From 2 Ratings

A More Beautiful Question


  • Author : Warren Berger
  • Publisher : Bloomsbury Publishing USA
  • Release Date : 2014-03-04
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781620401460


A More Beautiful Question Book Description :

To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger ...