Marketing of High technology Products and Innovations
Score: 5
From 1 Ratings

Marketing of High technology Products and Innovations


  • Author : Jakki J. Mohr
  • Publisher : Pearson Prentice Hall
  • Release Date : 2010
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 0136049966


Marketing of High technology Products and Innovations Book Description :

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Consi...

Marketing of High Technology Products and Innovations

Marketing of High Technology Products and Innovations


  • Author : Jakki J Mohr
  • Publisher : Pearson Higher Ed
  • Release Date : 2013-12-05
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780133808131


Marketing of High Technology Products and Innovations Book Description :

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices....

Marketing of High Technology Products and Innovations  Pearson New International Edition

Marketing of High Technology Products and Innovations Pearson New International Edition


  • Author : Jakki J. Mohr
  • Publisher : Pearson Higher Ed
  • Release Date : 2013-10-03
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781292054537


Marketing of High Technology Products and Innovations Pearson New International Edition Book Description :

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices....

Marketing High Technology

Marketing High Technology


  • Author : William H. Davidow
  • Publisher : Simon and Schuster
  • Release Date : 1986-06-02
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781439107553


Marketing High Technology Book Description :

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; ho...

Crossing the Chasm
Score: 4
From 8 Ratings

Crossing the Chasm


  • Author : Geoffrey A. Moore
  • Publisher : Harper Collins
  • Release Date : 2009-03-17
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780061795862


Crossing the Chasm Book Description :

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace....

Product Strategy for High Technology Companies

Product Strategy for High Technology Companies


  • Author : Michael McGrath
  • Publisher : McGraw Hill Professional
  • Release Date : 2000-11-02
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780071610346


Product Strategy for High Technology Companies Book Description :

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age....

Strategic Marketing for High Technology Products

Strategic Marketing for High Technology Products


  • Author : Thomas Fotiadis
  • Publisher : Routledge
  • Release Date : 2018-05-08
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781351363808


Strategic Marketing for High Technology Products Book Description :

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These s...

Successful Marketing Strategy for High tech Firms
Score: 3
From 1 Ratings

Successful Marketing Strategy for High tech Firms


  • Author : Eric Viardot
  • Publisher : Artech House
  • Release Date : 2004
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 1580537014


Successful Marketing Strategy for High tech Firms Book Description :

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive....

The Marketing of Technology Intensive Products and Services

The Marketing of Technology Intensive Products and Services


  • Author : Patrick Corsi
  • Publisher : John Wiley & Sons
  • Release Date : 2013-03-04
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118617656


The Marketing of Technology Intensive Products and Services Book Description :

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services....