Building Models for Marketing Decisions
  • Release Date : 29 February 2000
  • Publisher : Springer Science & Business Media
  • Categories : Business & Economics
  • Pages : 645 pages
  • ISBN 13 : 0792377729
  • ISBN 10 : 9780792377726
  • Format : PDF, ePUB, KF8, PDB, MOBI, AZW
Score: 4
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Synopsis : Building Models for Marketing Decisions written by Peter S.H. Leeflang, published by Springer Science & Business Media which was released on 29 February 2000. Download Building Models for Marketing Decisions Books now! Available in PDF, EPUB, Mobi Format. With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Marketing Research

Marketing Research

Author : Bruce Wrenn,Robert E. Stevens,David L. Loudon
Publisher : Routledge
Category : Business & Economics
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