Music Marketing for the DIY Musician


  • Author: Bobby Borg
  • Release Date : 2020-01-07
  • Genre: Music
  • File Size: 4794662 Bytes


Veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies....

How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Second Edition)


  • Author: Ari Herstand
  • Release Date : 2019-11-05
  • Genre: Music
  • File Size: 6632388 Bytes


Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition.When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering th...

Music Marketing for the DIY Musician

Music Marketing for the DIY Musician


  • Author : Bobby Borg
  • Publisher : Hal Leonard Corporation
  • Release Date : 2014-08-01
  • Genre: Music
  • Pages :
  • ISBN 10 : 9781495002007


Music Marketing for the DIY Musician Book Description :

(Music Pro Guide Books & DVDs). There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniq...

Music Marketing for the DIY Musician
Score: 5
From 1 Ratings

Music Marketing for the DIY Musician


  • Author : Bobby Borg
  • Publisher : Rowman & Littlefield Publishers
  • Release Date : 2020-01-07
  • Genre: Music
  • Pages :
  • ISBN 10 : 9781538134634


Music Marketing for the DIY Musician Book Description :

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to he...

Music Marketing for the DIY Musician

Music Marketing for the DIY Musician


  • Author : Bobby Borg
  • Publisher : Hal Leonard Corporation
  • Release Date : 2014
  • Genre: Music
  • Pages :
  • ISBN 10 : 1480369527


Music Marketing for the DIY Musician Book Description :

An overview of the complete DIY marketing process - Describe your company's vision: identifying your musical purpose and setting your career on course - Identify profitable opportunities or 'needs': conducting a SWOT analysis - Analyze your customers - Learn from your competitors: conducting a competitor analysis - Demo your products and services: getting feedback before committing resources - Set your marketing plan goals: using a SMART model - Develop your company's brand strategy: creating the right identity - Develop a brand strategy for your product/services - Finalize your products and services for the marketplace - Devise a pricing strategy - Establish a place strategy, PArt 1 & 2 - Formulate a promotion strategy, Part 1,2, 3 & 4 - Prepare a m...

Business Basics for Musicians
Score: 5
From 1 Ratings

Business Basics for Musicians


  • Author : Bobby Borg
  • Publisher : Hal Leonard Corporation
  • Release Date : 2015-08-01
  • Genre: Music
  • Pages :
  • ISBN 10 : 9781495050367


Business Basics for Musicians Book Description :

(Music Pro Guide Books & DVDs). There has never been a greater need for musicians to understand the music business than now, when emerging technologies make it possible for artists to act as their own record labels, and new contracts are structured to grab the biggest slice of an artist's revenue pie. But in a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in a language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the layperson's guide to the music industry. In a conversational tone and an easy-to-scan format, it simplifies five vital areas in which musicians need to succeed: Ca...

How To Make It in the New Music Business  Practical Tips on Building a Loyal Following and Making a Living as a Musician  Second Edition

How To Make It in the New Music Business Practical Tips on Building a Loyal Following and Making a Living as a Musician Second Edition


  • Author : Ari Herstand
  • Publisher : Liveright Publishing
  • Release Date : 2019-11-05
  • Genre: Music
  • Pages :
  • ISBN 10 : 9781631496325


How To Make It in the New Music Business Practical Tips on Building a Loyal Following and Making a Living as a Musician Second Edition Book Description :

Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering t...

From Indie to Empire

From Indie to Empire


  • Author : Ryan Donnelly
  • Publisher :
  • Release Date : 2017-02-19
  • Genre:
  • Pages :
  • ISBN 10 : 1543214215


From Indie to Empire Book Description :

This DIY Music Marketing Guide is a must-have book for any serious-minded Indie Musician.Created by Founder of Empire Music Promotions (www.empiremusicpromotions.com), Ryan Donnelly. This book was created to help serious-minded Independent Musicians, all over the world, bolster their own music PR efforts, starting today! In this book, musicians will find a wealth of powerful promotional and marketing information.Focusing on the three most relevant promotional styles for any indie musician, From Indie To Empire offers the tools necessary to create your own exciting music PR Campaign!Some Topics Included (but not limited to) are:*How to build a proper band website*Guerilla, Viral, and Background Marketing tactics.*Music Video Help (get it funded and ge...

Get More Fans  The DIY Guide to the New Music Business

Get More Fans The DIY Guide to the New Music Business


  • Author : Jesse Cannon
  • Publisher : Jesse Cannon
  • Release Date : 2012-11-25
  • Genre: Juvenile Nonfiction
  • Pages :
  • ISBN 10 : 9780988561311


Get More Fans The DIY Guide to the New Music Business Book Description :

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters h...

Music Marketing

Music Marketing


  • Author : Mike King
  • Publisher : Hal Leonard Corporation
  • Release Date : 2009-08-01
  • Genre: Music
  • Pages :
  • ISBN 10 : 9781458429476


Music Marketing Book Description :

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and onlin...

The Indie Band Survival Guide

The Indie Band Survival Guide


  • Author : Randy Chertkow
  • Publisher : St. Martin's Griffin
  • Release Date : 2008-08-05
  • Genre: Music
  • Pages :
  • ISBN 10 : 9781250018137


The Indie Band Survival Guide Book Description :

The Indie Band Survival Guide (2008 edition) is a tremendous resource for musicians looking to record, distribute, market, and sell their music for less than most rock stars spend on green M&M's. Musicians and web gurus Randy Chertkow and Jason Feehan cover every step of the process. With nothing but creative talent and the Web, they've gotten tens of thousands of fans for their band, in addition to being hired to write music for film, television, theater, and other media....