The Art of Persuasive Communication

The Art of Persuasive Communication


  • Author : Richard Storey
  • Publisher : Gower Publishing, Ltd.
  • Release Date : 1997
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 0566078198


The Art of Persuasive Communication Book Description :

Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you....

Persuasive Communication
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Persuasive Communication


  • Author : James Brian Stiff
  • Publisher : Guilford Press
  • Release Date : 2002-10-18
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 1572307021


Persuasive Communication Book Description :

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods....

Persuasive Communication

Persuasive Communication


  • Author : Erwin Paul Bettinghaus
  • Publisher :
  • Release Date : 1973
  • Genre: Persuasion (Psychology)
  • Pages :
  • ISBN 10 : 0030884756


Persuasive Communication Book Description :

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research....

Persuasive Communication  Third Edition

Persuasive Communication Third Edition


  • Author : James B. Stiff
  • Publisher : Guilford Publications
  • Release Date : 2016-08-26
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 9781462529506


Persuasive Communication Third Edition Book Description :

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinkin...

Persuasive Communication Skills

Persuasive Communication Skills


  • Author : S. Steinberg
  • Publisher : Juta and Company Ltd
  • Release Date : 1999-10-31
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 0702152102


Persuasive Communication Skills Book Description :

This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation....

Persuasive Communication

Persuasive Communication


  • Author : Richard O. Young
  • Publisher : Routledge
  • Release Date : 2016-07-15
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781317417163


Persuasive Communication Book Description :

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and bia...

Business Express  Persuasive Communication

Business Express Persuasive Communication


  • Author : Mike Clayton
  • Publisher : Pearson UK
  • Release Date : 2014-09-04
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781292063010


Business Express Persuasive Communication Book Description :

If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter most at work, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch - itÕs all up to you. But however you use it, youÕll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. Save time Ð itÕs quick and easy to read Get smart Ð just the essential knowledge you need Feel good Ð watch your confidence grow Business Express Ð know how in ...

Persuasive Communication and Drug Abuse Prevention

Persuasive Communication and Drug Abuse Prevention


  • Author : Lewis Donohew
  • Publisher : Routledge
  • Release Date : 2012-12-06
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 9781136469961


Persuasive Communication and Drug Abuse Prevention Book Description :

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, t...