- Author : Máire Messenger Davies
- Publisher : University of Georgia Press
- Release Date : 2006
- Genre: Reference
- Pages :
- ISBN 10 : 0820329231
Practical Research Methods for Media and Cultural Studies Book Description :
Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behavior. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research to opinion polls to psychological st...