Score: 5
From 7 Ratings

Cobra II


  • Author: Michael R. Gordon & Bernard E. Trainor
  • Release Date : 2006-03-14
  • Genre: Military
  • File Size: 6651383 Bytes


Written by the chief military correspondent of the New York Times and a prominent retired Marine general, this is the definitive account of the invasion of Iraq.A stunning work of investigative journalism, Cobra II describes in riveting detail how the American rush to Baghdad provided the opportunity for the virulent insurgency that followed. As Gordon and Trainor show, the brutal aftermath was not inevitable and was a surprise to the generals on both sides. Based on access to unseen documents and exclusive interviews with the men and women at the heart of the war, Cobra II provides firsthand accounts of the fighting on the ground and the high-level planning behind the scenes. Now with a new afterword that addresses what transpired after the f...

Asedio


  • Author: Michael Wolff
  • Release Date : 2019-06-04
  • Genre: Political Science
  • File Size: 1821436 Bytes


Michael Wolff, autor del fenómeno de ventas Fuego y furia, regresa de nuevo para llevarnos dentro de la presidencia de Trump y revelar a una Casa Blanca bajo asedio.Si Fuego y furia definió la primera fase de la administración de Trump, ahora, en Asedio, Wolff ha escrito un libro igualmente imprescindible y explosivo sobre una presidencia que se encuentra en el punto de mira desde todos los ángulos. En una narración de espectacular frescura, que comienza con el inicio del segundo año de la presidencia de Trump y termina con la entrega del informe Mueller, Asedio revela una administración que se encuentra perpetuamente acosada por investigaciones y un presidente cada vez más volátil, errante y expuesto....

Public relations  2 pts

Public relations 2 pts


  • Author : Arizona Commission of Indian Affairs
  • Publisher :
  • Release Date : 1965
  • Genre: Indians of North America
  • Pages :
  • ISBN 10 : STANFORD:36105117345921


Public relations 2 pts Book Description :

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Handbook of Public Relations
Score: 5
From 2 Ratings

Handbook of Public Relations


  • Author : Robert L. Heath
  • Publisher : SAGE
  • Release Date : 2001
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 076191286X


Handbook of Public Relations Book Description :

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics....

Rhetorical and Critical Approaches to Public Relations II

Rhetorical and Critical Approaches to Public Relations II


  • Author : Dr Robert L Heath
  • Publisher : Routledge
  • Release Date : 2013-11-05
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 9781135465018


Rhetorical and Critical Approaches to Public Relations II Book Description :

This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless stand...

Public Relations Theory II

Public Relations Theory II


  • Author : Carl H. Botan
  • Publisher : Routledge
  • Release Date : 2010-08-27
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781135216870


Public Relations Theory II Book Description :

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that publ...

Rhetorical and Critical Approaches to Public Relations II

Rhetorical and Critical Approaches to Public Relations II


  • Author : Robert L. Heath
  • Publisher : Routledge
  • Release Date : 2009-02-18
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 9780203874929


Rhetorical and Critical Approaches to Public Relations II Book Description :

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a ...

Advertising and Public Relations Research

Advertising and Public Relations Research


  • Author : Jugenheimer
  • Publisher : M.E. Sharpe
  • Release Date :
  • Genre:
  • Pages :
  • ISBN 10 : 9780765628732


Advertising and Public Relations Research Book Description :

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR....

Public Relations in Britain

Public Relations in Britain


  • Author : Jacquie L'Etang
  • Publisher : Routledge
  • Release Date : 2004-07-22
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781135649753


Public Relations in Britain Book Description :

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century....

Encyclopedia of Public Relations

Encyclopedia of Public Relations


  • Author : Robert L. Heath
  • Publisher : SAGE Publications
  • Release Date : 2013-08-20
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781452276229


Encyclopedia of Public Relations Book Description :

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is...

Public Relations

Public Relations


  • Author : Ellen Gunning
  • Publisher : Macmillan International Higher Education
  • Release Date :
  • Genre:
  • Pages :
  • ISBN 10 : 9781352002799


Public Relations Book Description :

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations...

Public Relations

Public Relations


  • Author : Jacquie L'Etang
  • Publisher : Routledge
  • Release Date : 2012-12-06
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781136764752


Public Relations Book Description :

This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways. The book cha...