Strategic Sport Communication
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Strategic Sport Communication


  • Author : Paul Mark Pedersen
  • Publisher : Human Kinetics
  • Release Date : 2007
  • Genre: Sports & Recreation
  • Pages :
  • ISBN 10 : 0736065245


Strategic Sport Communication Book Description :

This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners....

Strategic Sport Communication

Strategic Sport Communication


  • Author : Paul M. Pedersen
  • Publisher : Human Kinetics
  • Release Date : 2016-10-04
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781492586104


Strategic Sport Communication Book Description :

Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communic...

Strategic Sport Communication 2nd Edition

Strategic Sport Communication 2nd Edition


  • Author : Pedersen, Paul M.
  • Publisher : Human Kinetics
  • Release Date : 2016-09-15
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781492537007


Strategic Sport Communication 2nd Edition Book Description :

Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents....

Strategic Sport Communication

Strategic Sport Communication


  • Author : Paul M. Pedersen
  • Publisher : Human Kinetics
  • Release Date : 2020-06-23
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781492594505


Strategic Sport Communication Book Description :

Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This m...

Routledge Handbook of Sport Communication

Routledge Handbook of Sport Communication


  • Author : Paul Mark Pedersen
  • Publisher : Routledge
  • Release Date : 2013
  • Genre: Social Science
  • Pages :
  • ISBN 10 : 9780415518192


Routledge Handbook of Sport Communication Book Description :

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don't rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in co...

Sport Communication

Sport Communication


  • Author : Chuka Onwumechili
  • Publisher : Routledge
  • Release Date : 2017-08-16
  • Genre: Social Science
  • Pages :
  • ISBN 10 : 9781351983525


Sport Communication Book Description :

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, di...

Contemporary Sport Management

Contemporary Sport Management


  • Author : Paul M. Pedersen
  • Publisher : Human Kinetics
  • Release Date : 2018-11-07
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781492588672


Contemporary Sport Management Book Description :

Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors, 25 of them new to this work. Together, they present a wide array of cultural and educational backgrounds, offer a complete and contemporary overview of the field, and represent the diversity that is noteworthy of this profession. This latest edition offers much new and updated material: A new chapter on analytics in the sport industry New and updated international sidebars for each of the book’s 21 chapters, with ac...

Sport Teams  Fans  and Twitter

Sport Teams Fans and Twitter


  • Author : Brandi Watkins
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-10-15
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 9781498540063


Sport Teams Fans and Twitter Book Description :

This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans....

Sports Public Relations

Sports Public Relations


  • Author : Jacquie L'Etang
  • Publisher : SAGE
  • Release Date : 2013-12-10
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781446296769


Sports Public Relations Book Description :

Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy and communication, as they apply to sport and PR • teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students ...