Score: 3.5
From 298 Ratings

Switch


  • Author: Chip Heath & Dan Heath
  • Release Date : 2010-02-16
  • Genre: Management & Leadership
  • File Size: 8570961 Bytes


Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and manag...

Score: 4.5
From 5 Ratings

Switch


  • Author: Chip Heath & Dan Heath
  • Release Date : 2011-04-05
  • Genre: Management & Leadership
  • File Size: 2576702 Bytes


¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas?El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes —la mente racional y la mente emocional— que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se su...

Switch
Score: 4
From 43 Ratings

Switch


  • Author : Chip Heath
  • Publisher : Currency
  • Release Date : 2010-02-16
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 030759016X


Switch Book Description :

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and man...

Switch

Switch


  • Author : Carol Guess
  • Publisher : CALYX Books
  • Release Date : 1998
  • Genre: Fiction
  • Pages :
  • ISBN 10 : 0934971609


Switch Book Description :

Switch explores the strange nature of passion and unravels the "normalcy" of a midwestern landscape....

The Big Switch
Score: 4
From 42 Ratings

The Big Switch


  • Author : Nicholas G. Carr
  • Publisher : W. W. Norton & Company
  • Release Date : 2008
  • Genre: Computers
  • Pages :
  • ISBN 10 : 0393062287


The Big Switch Book Description :

An analysis of an evolving trend in computer-based business makes predictions about what will be its role in transforming economics and culture, in an account that evaluates how the shift from private computer systems to Internet-based networks has initiated a major revolution that will impact all components of society. 25,000 first printing....

Deadman s Switch

Deadman s Switch


  • Author : Barbara Seranella
  • Publisher : Minotaur Books
  • Release Date : 2013-08-06
  • Genre: Fiction
  • Pages :
  • ISBN 10 : 9781466851511


Deadman s Switch Book Description :

From the author of the acclaimed Munch Mancini crime novels comes a new mystery series featuring an appealing and resourceful sleuth. Charlotte Lyon is a woman who can handle a crisis. She's turned that talent into a lucrative business in crisis management, in which she supplies excellent, and often unusual, advice to suddenly troubled company heads about how to handle the press, shareholders, and the public. When necessary, she goes beyond the basic job description to discover the cause of the crisis itself, and whether it was an accident or not. The job she has now is one of the latter. The mysterious derailment of a train has killed both the engineer and a famous movie actress. The disaster gets international attention and Charlotte is brought in ...

The Bitch Switch
Score: 3
From 2 Ratings

The Bitch Switch


  • Author : Omarosa Manigault-Stallworth
  • Publisher : Phoenix Books, Inc.
  • Release Date : 2008
  • Genre: Self-Help
  • Pages :
  • ISBN 10 : 9781597775953


The Bitch Switch Book Description :

Offers advice for women on how to strengthen themselves, from everyday life to the work environment....

Practical Computer Analysis of Switch Mode Power Supplies

Practical Computer Analysis of Switch Mode Power Supplies


  • Author : Johnny C. Bennett
  • Publisher : CRC Press
  • Release Date : 2005-07-27
  • Genre: Technology & Engineering
  • Pages :
  • ISBN 10 : 0824753879


Practical Computer Analysis of Switch Mode Power Supplies Book Description :

When designing switch-mode power supplies (SMPSs), engineers need much more than simple "recipes" for analysis. Such plug-and-go instructions are not at all helpful for simulating larger and more complex circuits and systems. Offering more than merely a "cookbook," Practical Computer Analysis of Switch Mode Power Supplies provides a thorough understanding of the essential requirements for analyzing SMPS performance characteristics. It demonstrates the power of the circuit averaging technique when used with powerful computer circuit simulation programs. The book begins with SMPS fundamentals and the basics of circuit averaging models, reviewing most basic topologies and explaining all of their various modes of operation and control. The author then di...

A Genetic Switch
Score: 4
From 3 Ratings

A Genetic Switch


  • Author : Mark Ptashne
  • Publisher : CSHL Press
  • Release Date : 2004
  • Genre: Science
  • Pages :
  • ISBN 10 : 0879697164


A Genetic Switch Book Description :

The first edition of Mark Ptashne's 1986 book describing the principles of gene regulation in phage lambda became a classic in both content and form, setting a standard of clarity and precise prose that has rarely been bettered. This edition is a reprint of the original text, together with a new chapter updating the story to 2004. Among the striking new developments are recent findings on long–range interactions between proteins bound to widely separated sites on the phage genome, and a detailed description of how gene activation works....

Flip the Switch
Score: 5
From 1 Ratings

Flip the Switch


  • Author : Robert K. Cooper
  • Publisher : Rodale
  • Release Date : 2005-01-01
  • Genre: Reducing diets
  • Pages :
  • ISBN 10 : 1579549799


Flip the Switch Book Description :

Proven strategies to fuel your metabolism & burn fat 24 hours a day....

The Wewoka Switch

The Wewoka Switch


  • Author : Texx Norman
  • Publisher : Lulu.com
  • Release Date : 2006-01-01
  • Genre: Fiction
  • Pages :
  • ISBN 10 : 9781411667280


The Wewoka Switch Book Description :

This is a coming of age story that takes place in a small Eastern Oklahoma town in 1971. Wewoka is capitol of the Seminole Nation in Oklahoma. With a hint of Romeo and Juliet, a dash of Grapes of Wrath, and a dab of To Kill A Mockingbird, this story deals with love, prejudice, and spiritual crisis....

Implementing Cisco IP Switched Networks  SWITCH  Foundation Learning Guide
Score: 3
From 2 Ratings

Implementing Cisco IP Switched Networks SWITCH Foundation Learning Guide


  • Author : Richard Froom
  • Publisher : Cisco Press
  • Release Date : 2010-06-21
  • Genre: Computers
  • Pages :
  • ISBN 10 : 9781587141652


Implementing Cisco IP Switched Networks SWITCH Foundation Learning Guide Book Description :

Implementing Cisco IP Switched Networks (SWITCH) Foundation Learning Guide: Foundation learning for SWITCH 642-813 Richard Froom, CCIE No. 5102 Balaji Sivasubramanian Erum Frahim, CCIE No. 7549 Implementing Cisco IP Switched Networks (SWITCH) Foundation Learning Guide is a Cisco® authorized learning tool for CCNP® and CCDP® preparation. As part of the Cisco Press foundation learning series, this book covers how to plan, configure, and verify the implementation of complex enterprise switching solutions using the Cisco Campus Enterprise Architecture. The Foundation Learning Guide also covers secure integration of VLANs, WLANs, voice, and video into campus networks. Each chapter opens with the list of topics covered to clearly identify the focus of t...