The Challenger Sale
Score: 3.5
From 412 Ratings

The Challenger Sale


  • Author: Matthew Dixon & Brent Adamson
  • Release Date : 2011-11-10
  • Genre: Marketing & Sales
  • File Size: 8634428 Bytes


What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that c...

Summary Guide: The Challenger Sale: Taking Control of the Customer Conversation: BY Matthew Dixon & Brent Asamson  The MW Summary Guide

Summary Guide: The Challenger Sale: Taking Control of the Customer Conversation: BY Matthew Dixon & Brent Asamson The MW Summary Guide


  • Author: The Mindset Warrior
  • Release Date : 2017-12-24
  • Genre: Study Aids
  • File Size: 241906 Bytes


 An Easy to Digest Summary Guide...★☆BONUS MATERIAL AVAILABLE INSIDE★☆The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply.Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅In any case, The Mindset Warrior Summary Guides can provide you with just that.Lets get Started. Download Your Book Today..NOTE: To Purchase the "The Challenger Sale"(full book); which this is not, simply type in the name of the book in the ...

The Challenger Sale

The Challenger Sale


  • Author : Matthew Dixon
  • Publisher : Penguin
  • Release Date : 2011-11-10
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781101545898


The Challenger Sale Book Description :

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic re...

The Challenger Sale
Score: 1
From 1 Ratings

The Challenger Sale


  • Author : Matthew Dixon
  • Publisher : Penguin UK
  • Release Date : 2013
  • Genre: Customer relations
  • Pages :
  • ISBN 10 : 9780670922857


The Challenger Sale Book Description :

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and ...

The Challenger Sale

The Challenger Sale


  • Author : Matthew Dixon
  • Publisher : Penguin UK
  • Release Date : 2012-10-01
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780670922864


The Challenger Sale Book Description :

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. The Challenger Sale argues that classic relationship-building is the wrong approach. Every sale...

SUMMARY  The Challenger Sale  Taking Control of the Customer Conversation  BY Matthew Dixon   Brent Asamson   The MW Summary Guide

SUMMARY The Challenger Sale Taking Control of the Customer Conversation BY Matthew Dixon Brent Asamson The MW Summary Guide


  • Author : The Mindset Warrior
  • Publisher : K.P.
  • Release Date : 101
  • Genre: Study Aids
  • Pages :
  • ISBN 10 :


SUMMARY The Challenger Sale Taking Control of the Customer Conversation BY Matthew Dixon Brent Asamson The MW Summary Guide Book Description :

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "The Challenger Sale"(full book); which this is not, simply type in the name of the book in the ...

The Challenger Customer

The Challenger Customer


  • Author : Brent Adamson
  • Publisher : Penguin
  • Release Date : 2015-09-08
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780698406186


The Challenger Customer Book Description :

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your...

The Challenger Sale    in 30 Minutes

The Challenger Sale in 30 Minutes


  • Author :
  • Publisher : Callisto Media Inc
  • Release Date : 2013-07-02
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781623152093


The Challenger Sale in 30 Minutes Book Description :

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The Effortless Experience

The Effortless Experience


  • Author : Matthew Dixon
  • Publisher : Penguin
  • Release Date : 2013-09-12
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780698137585


The Effortless Experience Book Description :

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and...

Summary   Analysis  The Challenger Sale by Matthew Dixon and Brent Adamson  Taking Control of the Customer Conversation

Summary Analysis The Challenger Sale by Matthew Dixon and Brent Adamson Taking Control of the Customer Conversation


  • Author : Black Book
  • Publisher : Independently Published
  • Release Date : 2019
  • Genre: Study Aids
  • Pages :
  • ISBN 10 : 1793906963


Summary Analysis The Challenger Sale by Matthew Dixon and Brent Adamson Taking Control of the Customer Conversation Book Description :

Book Summary of the Challenger Sale: Taking Control of the Customer Conversation The Challenger Sale is about the often-difficult selling process. It first reviews the last big breakthroughs in the industry. Those are: In the earliest of times, in many industries, the sales person also acted as the collections department. So, the first big breakthrough was learning to separate those two functions to allow sales representatives to do what they do best - and that is sell. The second breakthrough came in 1925 when we gained a better appreciation for open ended questions. It was when salesmen began to listen more than speak. It was referred to as spin selling or consultative selling. The third event happened in the 1970s when the results of a 12-year stu...

SUMMARY  the Challenger Sale  Taking Control of the Customer Conversation

SUMMARY the Challenger Sale Taking Control of the Customer Conversation


  • Author : The Mindset Warrior
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2017-12-24
  • Genre:
  • Pages :
  • ISBN 10 : 1982017090


SUMMARY the Challenger Sale Taking Control of the Customer Conversation Book Description :

An Easy to Digest Summary Guide... ” BONUS MATERIAL AVAILABLE INSIDE “ If you're looking for alternative methods to heal from certain diseases or you're simply looking to recharge your mitochondrial health for a more energizing life experience, you're going to want to read this one.. The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? Maybe you haven't read the book, but want a short summary to save time? Maybe you'd just like a summarized version to refer to in the future? In any case, The Mindset Warrior Summary Guid...