The Complete Idiot's Guide to Marketing, 2nd edition


  • Author: Sarah White
  • Release Date : 2003-11-04
  • Genre: Marketing & Sales
  • File Size: 3795546 Bytes


From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing€ Marketing to Boomers and Latinos€ Online marketing€ Targeted-but-affordable direct mail€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)€ Practical, do-it-yourself distribution strategies€ Analysis of business segments and trends, and much more....

The Complete Idiot s Guide to Marketing  2nd edition

The Complete Idiot s Guide to Marketing 2nd edition


  • Author : Sarah White
  • Publisher : Penguin
  • Release Date : 2003-11-04
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781440696114


The Complete Idiot s Guide to Marketing 2nd edition Book Description :

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more....

The Complete Idiot s Guide to Facebook Marketing

The Complete Idiot s Guide to Facebook Marketing


  • Author : Damon Brown
  • Publisher : Penguin
  • Release Date : 2012-03-06
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781101577158


The Complete Idiot s Guide to Facebook Marketing Book Description :

Covers all aspects including Facebook Marketplace, FacebookPlaces, and Facebook Deals....

The Complete Idiot s Guide to Economics  2nd Edition

The Complete Idiot s Guide to Economics 2nd Edition


  • Author : Tom Gorman
  • Publisher : Penguin
  • Release Date : 2011-01-04
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781101478387


The Complete Idiot s Guide to Economics 2nd Edition Book Description :

Dollars and sense. For both general readers and students, The Complete Idiot's Guide® to Economics, Second Edition, clearly explains macroeconomics and microeconomics, covering the dynamics of the markets, consumer behavior, business, budgets and taxation, recession and expansion, unemployment and inflation, fiscal policy, and international trade. This user-friendly second edition also discusses depression, wartime economics, and situational economics such as healthcare and energy. ? With the economy topping the headlines every day, the timing is right for a second edition ? Will appeal to anyone getting an MBA or taking economics courses, as well as general readers who want to learn about economics in terms they can understand...

The Complete Idiot s Guide to Starting an Ebay Business  2nd Edition

The Complete Idiot s Guide to Starting an Ebay Business 2nd Edition


  • Author : Barbara Weltman
  • Publisher : Penguin
  • Release Date : 2008-02-05
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781436212434


The Complete Idiot s Guide to Starting an Ebay Business 2nd Edition Book Description :

The buck starts here! eBay® is the Internet's premier auction site and everyone's favorite place to shop. It's also the place to start a business and make money from the comfort of one's home. Completely revised, this new edition will help readers create the eBay® business they dream of. There is also new and updated information on: - The basics of eBay®, the auction process, and the essentials of getting the business down on paper-including recordkeeping, accounting, taxes, insurance, legal issues, and other essential details - Determining what to sell, how to price it, and working with services such as PayPal® - The ins and outs of the biggest growing areas of eBay business-sourcing, wholesaling, and fixed price sales - Cutting through the comp...

The Complete Idiot s Guide to Social Media Marketing  2nd Edition
Score: 5
From 1 Ratings

The Complete Idiot s Guide to Social Media Marketing 2nd Edition


  • Author : Jennifer Abernethy
  • Publisher : Penguin
  • Release Date : 2012-04-03
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781101572252


The Complete Idiot s Guide to Social Media Marketing 2nd Edition Book Description :

Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections....

The Complete Idiot s Guide to Social Media Marketing
Score: 5
From 1 Ratings

The Complete Idiot s Guide to Social Media Marketing


  • Author : Jennifer Abernethy
  • Publisher :
  • Release Date : 2012
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 1615641599


The Complete Idiot s Guide to Social Media Marketing Book Description :

Discover how to use Facebook, Twitter, LinkedIn, YouTube, and other social sites effectively to gain a marketing advantage....

The Complete Idiot s Guide to Overcoming Procrastination  2E

The Complete Idiot s Guide to Overcoming Procrastination 2E


  • Author : Michelle Tullier
  • Publisher : Penguin
  • Release Date : 2012-09-04
  • Genre: Self-Help
  • Pages :
  • ISBN 10 : 9781615642670


The Complete Idiot s Guide to Overcoming Procrastination 2E Book Description :

Everyone procrastinates from time to time. But when putting things off becomes a habit, it can be debilitating and have devastating effects. Clear, concise, and highly usable, The Complete Idiot's Guide® to Overcoming Procrastination, Second Edition, will help anyone who has a hard time getting things done - from the occassional procrastinator to the worst of the worst. This new edition is more streamlined and written to give readers strategies they can apply right away. Part 1 starts with key insights on why we procrastinate, how our surroundings (and our brains) affect our tendency to put things off, and how simply changing our thinking can be key to changing our bad habits. Part 2 gets more into the nitty gritty of how we can begin to change our ...

Marketing for the Home based Business
Score: 5
From 1 Ratings

Marketing for the Home based Business


  • Author : Jeffrey P. Davidson
  • Publisher : Breathing Space Institute
  • Release Date : 1999
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 1580620787


Marketing for the Home based Business Book Description :

This book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency....

The Complete Idiot s Guide to Starting A Restaurant  2nd Edition
Score: 5
From 1 Ratings

The Complete Idiot s Guide to Starting A Restaurant 2nd Edition


  • Author : Howard Cannon
  • Publisher : Penguin
  • Release Date : 2005-12-06
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781440625886


The Complete Idiot s Guide to Starting A Restaurant 2nd Edition Book Description :

The recipe for a successful restaurant, now revised! In this revised edition, aspiring restaurateurs will find everything they need to know to open a successful restaurant, including choosing a concept and location, creating a business plan, finding the cash, and much more. New content includes information on tips, tip-outs, and reporting for the entire staff, choosing the best POS system, setting up a bar and managing the wine list, and making the bottom line look good long-term. -Restaurants are a high-risk venture, but starting a bar or restaurant is still one of the most popular new business ventures (Cornell Univ/Mich State) -Overall industry sales are projected to hit $476 billion for 2005, a 4.9% increase -The industry employs a workforce of 1...

The Complete Idiot s Guide to Tarot
Score: 5
From 2 Ratings

The Complete Idiot s Guide to Tarot


  • Author : Arlene Tognetti
  • Publisher : Penguin
  • Release Date : 2003-06
  • Genre: Body, Mind & Spirit
  • Pages :
  • ISBN 10 : 1592570666


The Complete Idiot s Guide to Tarot Book Description :

Explains how to select a tarot deck, expand one's intuitive power, unlock the energy of the cards, and use readings to make decisions and find solutions....