The Power of Visual Storytelling  How to Use Visuals  Videos  and Social Media to Market Your Brand

The Power of Visual Storytelling How to Use Visuals Videos and Social Media to Market Your Brand


  • Author : Ekaterina Walter
  • Publisher : McGraw Hill Professional
  • Release Date : 2014-03-07
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780071824002


The Power of Visual Storytelling How to Use Visuals Videos and Social Media to Market Your Brand Book Description :

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, th...

Summary  The Power of Visual Storytelling

Summary The Power of Visual Storytelling


  • Author : BusinessNews Publishing
  • Publisher : Must Read Summaries
  • Release Date : 2015-07-01
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9782511036020


Summary The Power of Visual Storytelling Book Description :

The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present informa...

Infographics

Infographics


  • Author : Jason Lankow
  • Publisher : John Wiley & Sons
  • Release Date : 2012-09-21
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118421598


Infographics Book Description :

Transform your marketing efforts through the power of visualcontent In today's fast-paced environment, you must communicate yourmessage in a concise and engaging way that sets it apart from thenoise. Visual content—such as infographics and datavisualization—can accomplish this. With DIY functionality,Infographics: The Power of Visual Storytelling will teachyou how to find stories in your data, and how to visuallycommunicate and share them with your audience for maximumimpact. Infographics will show you the vast potential to usingthe communication medium as a marketing tool by creatinginformative and shareable infographic content. Learn how to explain an object, idea, or process using strongillustration that captures interest and provides instantc...

Social Media for Fashion Marketing

Social Media for Fashion Marketing


  • Author : Wendy K. Bendoni
  • Publisher : Bloomsbury Publishing
  • Release Date : 2020-08-06
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781474238991


Social Media for Fashion Marketing Book Description :

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Fea...

Video Marketing for Libraries

Video Marketing for Libraries


  • Author : Heather A. Dalal
  • Publisher : Rowman & Littlefield
  • Release Date : 2017-08-01
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 9781442269507


Video Marketing for Libraries Book Description :

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsin...

Communications Writing and Design

Communications Writing and Design


  • Author : John DiMarco
  • Publisher : John Wiley & Sons
  • Release Date : 2017-04-17
  • Genre: Design
  • Pages :
  • ISBN 10 : 9781119118879


Communications Writing and Design Book Description :

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life proje...

The Laws of Brand Storytelling  Win   and Keep   Your Customers    Hearts and Minds

The Laws of Brand Storytelling Win and Keep Your Customers Hearts and Minds


  • Author : Ekaterina Walter
  • Publisher : McGraw Hill Professional
  • Release Date : 2018-11-02
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781260440201


The Laws of Brand Storytelling Win and Keep Your Customers Hearts and Minds Book Description :

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ he...

No Bullshit Social Media
Score: 4
From 1 Ratings

No Bullshit Social Media


  • Author : Jason Falls
  • Publisher : Que Publishing
  • Release Date : 2011-08-11
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780132748902


No Bullshit Social Media Book Description :

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, imp...

The New Rules of Marketing and PR

The New Rules of Marketing and PR


  • Author : David Meerman Scott
  • Publisher : John Wiley & Sons
  • Release Date : 2010-01-15
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9780470606636


The New Rules of Marketing and PR Book Description :

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power ...

Lighting for Animation

Lighting for Animation


  • Author : Jasmine Katatikarn
  • Publisher : CRC Press
  • Release Date : 2016-12-19
  • Genre: Art
  • Pages :
  • ISBN 10 : 9781317699934


Lighting for Animation Book Description :

Lighting for Animation is designed with one goal in mind - to make you a better artist. Over the course of the book, Jasmine Katatikarn and Michael Tanzillo (Senior Lighting TDs, Blue Sky Studios) will train your eye to analyze your work more critically, and teach you approaches and techniques to improve your craft. Focusing on the main philosophies and core concepts utilized by industry professionals, this book builds the foundation for a successful career as a lighting artist in visual effects and computer animation. Inside you’ll find in-depth instruction on: • Creating mood and storytelling through lighting • Using light to create visual shaping • Directing the viewer’s eye with light and color • Gathering and utilizing reference imag...