- Author : Ekaterina Walter
- Publisher : McGraw Hill Professional
- Release Date : 2014-03-07
- Genre: Business & Economics
- Pages :
- ISBN 10 : 9780071824002
The Power of Visual Storytelling How to Use Visuals Videos and Social Media to Market Your Brand Book Description :
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, th...