Sensory Marketing
  • Release Date : 27 April 2020
  • Publisher : SAGE
  • Categories : Business & Economics
  • Pages : 240 pages
  • ISBN 13 : 9781526485960
  • ISBN 10 : 1526485966
  • Format : PDF, ePUB, KF8, PDB, MOBI, AZW
Score: 4
From 21 Ratings
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Synopsis : Sensory Marketing written by Bertil Hultén, published by SAGE which was released on 27 April 2020. Download Sensory Marketing Books now! Available in PDF, EPUB, Mobi Format. Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.