Value Proposition Design
Score: 4
From 6 Ratings

Value Proposition Design


  • Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith
  • Release Date : 2015-01-26
  • Genre: Business & Personal Finance
  • File Size: 129692150 Bytes


The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings ...

Value Proposition Design

Value Proposition Design


  • Author: Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith
  • Release Date : 2015-02-09
  • Genre: Management & Leadership
  • File Size: 87224748 Bytes


Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders »Value Proposition Design« wäre das nicht passiert! Der Erfinder von »Business Model Generation« liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!...

Value Proposition Design

Value Proposition Design


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2015-01-26
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118968062


Value Proposition Design Book Description :

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetin...

Value Proposition Design

Value Proposition Design


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2015-01-28
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118968079


Value Proposition Design Book Description :

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetin...

Value Proposition Design
Score: 5
From 1 Ratings

Value Proposition Design


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2014-10-20
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118968055


Value Proposition Design Book Description :

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on e...

Business Model Generation
Score: 4
From 8 Ratings

Business Model Generation


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2013-02-01
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118656402


Business Model Generation Book Description :

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how ...

The Invincible Company

The Invincible Company


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2020-04-14
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781119523963


The Invincible Company Book Description :

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to crea...

Testing Business Ideas

Testing Business Ideas


  • Author : David J. Bland
  • Publisher : John Wiley & Sons
  • Release Date : 2019-11-12
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781119551447


Testing Business Ideas Book Description :

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4...


  • Author : Ів Піньє;Александер Остервальдер
  • Publisher : Nash format
  • Release Date :
  • Genre:
  • Pages :
  • ISBN 10 : 9786177513031


Book Description :

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Design a Better Business
Score: 5
From 1 Ratings

Design a Better Business


  • Author : Patrick Van Der Pijl
  • Publisher : John Wiley & Sons
  • Release Date : 2016-09-13
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781119272113


Design a Better Business Book Description :

How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals....

Exercising Agency

Exercising Agency


  • Author : Mark Mullaly
  • Publisher : Routledge
  • Release Date : 2016-04-22
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781317138099


Exercising Agency Book Description :

Exercising Agency is a book about decision making. In particular, it looks in detail at how a very important type of organizational decision gets made: whether or not to initiate a project. Making strategic decisions of this kind can never be a wholly rational and scientific process. And Exercising Agency lifts the lid on many of the important behavioural factors that inform project decisions: power and politics, personality, the ’rules’ of an organization. Mark Mullaly draws on his research to provide practical guidance for decision makers; project shapers, approving executives and those responsible for how initiation decisions are made. By explaining the influence, value and risks associated with the elements that inform the way we make strateg...

Business Model You

Business Model You


  • Author : Timothy Clark
  • Publisher : John Wiley & Sons
  • Release Date : 2012-03-12
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118225998


Business Model You Book Description :

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand bus...