Score: 4
From 6 Ratings

Value Proposition Design


  • Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith
  • Release Date : 2015-01-26
  • Genre: Business & Personal Finance
  • File Size: 129692150 Bytes


The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings ...

Value Proposition Design


  • Author: Alexander Osterwalder
  • Release Date : 2015-07-03
  • Genre: Management & Leadership
  • File Size: 58824311 Bytes


Value Proposition Design aiuta imprenditori, manager, agenzie di marketing e creatori di start-up ad affrontare una delle sfide fondamentali di ogni attività economica: creare prodotti e servizi che i clienti davvero desiderano. Applicando la stessa splendida impostazione grafico-visiva del best-seller internazionale Creare modelli di business, di cui è il seguito e il naturale complemento, questo volume mostra come usare il “Value Proposition Canvas”, uno strumento pratico per progettare, collaudare e immettere sul mercato prodotti e servizi che i clienti saranno felici di acquistare. Esercizi, illustrazioni e strumenti pratici consentono di migliorare il proprio prodotto/servizio o la propria idea di business. Il libro, inoltre, dà accesso ...

Value Proposition Design

Value Proposition Design


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2015-01-26
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118968062


Value Proposition Design Book Description :

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetin...

Value Proposition Design

Value Proposition Design


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2015-01-28
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118968079


Value Proposition Design Book Description :

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetin...

Value Proposition Design
Score: 5
From 1 Ratings

Value Proposition Design


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2014-10-20
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118968055


Value Proposition Design Book Description :

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on e...

The Invincible Company

The Invincible Company


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2020-04-14
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781119523963


The Invincible Company Book Description :

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to crea...

Testing Business Ideas

Testing Business Ideas


  • Author : David J. Bland
  • Publisher : John Wiley & Sons
  • Release Date : 2019-11-06
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781119551423


Testing Business Ideas Book Description :

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4...

Business Model Generation
Score: 4
From 8 Ratings

Business Model Generation


  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2013-02-01
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118656402


Business Model Generation Book Description :

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how ...


  • Author : Ів Піньє;Александер Остервальдер
  • Publisher : Nash format
  • Release Date :
  • Genre:
  • Pages :
  • ISBN 10 : 9786177513031


Book Description :

...

The Camel Theory

The Camel Theory


  • Author : Marco Lucchina
  • Publisher : Independently Published
  • Release Date : 2018-05-15
  • Genre:
  • Pages :
  • ISBN 10 : 1981096043


The Camel Theory Book Description :

What happens when we propose our idea, our value proposition, to others? In a world with many options, but not enough time to examine them, people will act in one of two ways: either they will ignore it, or they will use decisional shortcuts to make a choice. The second one is the best option, but is it a coincidence or the result of a strategy? How can a great idea, about a product or service, become a success? The answer lies in emotional marketing; making it possible to create successful propositions based on the simple premise of telling one's own story (only) to those who're willing to listen. Finding someone "who cares". In the B2B world, things are only seem to be different. We still have to convince someone about our idea and our passion, our...

Business Model You

Business Model You


  • Author : Timothy Clark
  • Publisher : John Wiley & Sons
  • Release Date : 2012-03-12
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781118225998


Business Model You Book Description :

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand bus...